If you plan & choose the right keywords Means… Half of the battle is won. Keyword Planner plays the crucial role in finding the right & targetted keywords. It’s the main element of SEO. What keywords should be used is the main concern if you are doing SEO of your site. There are tons of tools which help you in finding appropriate keywords, but the disadvantage is that most of the time you will have to pay for these. Thanks to Google because it provides a free search tool “Keyword Planner”. Yes Keyword Planner is free Keyword Search tool by Google which helps in finding trending keywords. Use of Keyword Planner is very easy.
What is Google Keyword Planner :
Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. You can use Keyword Planner to accomplish the following tasks:
- Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keywords based on terms that are relevant to your product or service, website, or landing page.
- Get historical statistics and traffic forecasts. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Forecasts, like predicted clicks and estimated conversions, can give you an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.
- You can research key word ideas according to the product or service you are providing.
- It helps in finding average monthly research volume.
The Keyword Planner is a powerful tool, but it’s also part of an advertising platform and heavily oriented towards paid search. Though it takes much time to open ‘Ads by Google’ for selecting keywords,a lighter version of Google Keyword Planner is also available. Its name is Keywords Everywhere. It’s a free plugin and you can download it for chrome. It will give you instant search report. You need not to download .csv file everytime.