Google Search Console
Thanks for showing your love for our 5 SEO Tools, we have discussed till now. In continuation to our series of 10 SEO Tools you must have to optimize your Website Today, we will discuss our 6th SEO Tool Google Search Console.
With the help of the tools & Reports, generated by Google Search Console; one can measure his Website’s traffic & performance and can fix issues. Hence, his website ranking is improved and start coming on the 1st page of Google.
If we are logged in with our gmail account and open Google Search Console, it’s welcome screen appears & gives us 2 options as shown below:
You can select one of the property type: Either Domain/Sub-domain OR a specific URL and click on ‘Continue’. Please remember, you just need to enter domain name. There should be no http or https etc as below:
Once you are logged into your account, you can see various reports like Performance, Coverage, Sitemap, Mobile Usibility, Events, Links etc.
Under Overview, it mainly showcases 3 Sections, which we discuss, one by one:
By default it shows the report of last 3 months. In the report, it shows:
- Last Updated Date of the Website
- Total Clicks
- Total Impressions
- Avg CTR
- Avg Positioning of the Website
Just below the graphical presentation, it shows other columns as well like,
- What are the Queries, pertaining to your Domain?
- Which pages were searched in your website?
- Which countries or region, your website was seen?
- Device like Tablet, Desktop, Mobile.
- Search Appearances
You can see these reports, export to CSV & add your keywords.
You can either type-in a URL (It must be into your property) OR you can Test LIVE URL, it will start retrieving data from Google Index. If that URL is not in the indexing List, you can request Indexing from here only.
URL Inspection mainly showcases 2 Reports:
- Coverage section to discover
- if any sitemap is linked,
- any referring page &
- when was that page last crawled
- Is Indexing Allowed on this URL?
- Is there any canonical issue?
- Mobile Usability
Please see the screenshot below for better understanding:
Let’s discuss the 2 Enhancements Mobilie Usability & Events, in detail:
Mobile Usability (Mobile first Indexing)
The majority of Google Crawl requests come from mobile/smart phone/androids. It’s our advice to make your website mobile friendly. If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
- Make sure to serve structured markup for both the desktop and mobile version. Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.
- When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
- Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
- Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
Under Enhancements > Mobile Usability, you can check Impressions, Error & Valid pages as per Mobile Compatibility. It also shows when Mobile first Indexing was done on your website.
Events (Enhancements > Events)
It mainly shows us the Rich Results found in your Property & also state if they could be read or not. You will see a rich result report only if:
- Google finds rich results of that type in your property, and
- The type is a supported rich result type listed below.
If you have implemented a supported type and you don’t see the report in your property.
Security & Manual Action
You can check Manual Action & Security Issues, pertaining to that URL.
That’s all from my side regarding Google Search Console. If you know any other information regarding this, please write that in the comment box below or mail us at firstname.lastname@example.org or call us at 7042717217. In our next Blog, we will discuss another powerful Tool Bing Webmaster Tool.