Google Data Studio
Hello Friends, In our ongoing series of 7 Ways to make Use of Data to Brand Your Bussiness, Lets start with our 3rd way to make use of Data… ie Google Data Studio. If you haven’t gone through our 1st & 2nd Way, you can click on the link Google Ads with AI & Google Analytics Search bar. Lets start with 3rd way ie Google Data Studio.
Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows you to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets, Google BigQuery and over 500 more data sources, both Google and non-Google, to visualize and interactively explore data.
It allows you to easily share your insights with anyone in your organization. And beyond just sharing, Data Studio offers seamless real-time collaboration with others—whether you’re sitting across the room, or across the world.
Since introducing Data Studio as a beta in 2016, It has improved the stability of the product and added many key features. We’ve seen millions of people use Data Studio to transform their data into powerful stories that surface key business insights.
Companies like AirAsia Group are using Data Studio to help with cross-platform reporting and collaboration between teams.
“Data Studio helps to keep AirAsia data flowing through the organization. Data democratization is the key for future efficiencies within the airline and the integration between Data Studio and BigQuery data sources help ensure that everyone has a single view. The platform has rapidly evolved in the last 12 months, and we’re able to sunset existing production and ensure we have a single platform for data dashboard and ad-hoc visualization.”, says Nikunj Shanti, Chief Data Officer, AirAsia. For the case Study of Air Asia with Google Data Studio, please Click Here
Today’s announcement of general availability comes on the heels of many product updates based on beta user feedback. Most recently we announced a number of new features that enhance the way you can experiment, combine, and share your data visualizations using Explorer, Data Blending and the Report Gallery.
Friends, that was all from my side regarding Google Data Studio. If you have any more points to add, please write in the comment section below. We will update. Please stay tuned for our upcoming blog on ‘Rank Science‘.